The particular communication that must be achieve within definite target audience within specific time is classified as?

Related Mcqs:

1. The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called?

   A. print and broadcast media
   B. word-of-mouth influence
   C. buzz marketing
   D. display and online media

2. The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as?

   A. product adaptation
   B. straight product extension
   C. dual adaptation
   D. communication adaptation

3. The global communication and product strategy in which communication is adjusted but product would not be changed is classified as?

   A. product adaptation
   B. straight product extension
   C. dual adaptation
   D. communication adaptation

4. The theme of message content which directs to the audience sense of what is proper and right is classified as?

   A. irrational appeal
   B. moral appeal
   C. rational appeal
   D. emotional appeal

5. The theme of the message content which is related to self-interest of audience is classified as?

   A. irrational appeal
   B. moral appeal
   C. rational appeal
   D. emotional appeal

6. The pricing strategy in which the price set must cover the product cost plus target profit is classified as?

   A. value based pricing
   B. cost based pricing
   C. discount based pricing
   D. ceiling based pricing

7. In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?

   A. product line
   B. product class
   C. need family
   D. product family

8. The form of countertrade in which seller gets payments in cash and agrees to spend amount of money within specific time period is classified as __________?

   A. offset
   B. buy back arrangement
   C. barter
   D. compensation deal

9. The specific companies that are hired for specific projects and design studies are classified as ___________?

   A. custom marketing research firms
   B. designed researches
   C. customer oriented research firms
   D. None of above

10. The specific brand lines supplied to specific retailers are classified as _________?

    A. branded variants
    B. product variants
    C. sub-brand variants
    D. line variants