The kind of advertising that appears while consumers are browsing internet such as search related ads, online classifieds and display ads is classified as?

Related Mcqs:

1. The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?

   A. consumer to business domain
   B. consumer to consumer domain
   C. business to consumer domain
   D. business to business domain

2. The kind of online marketing domain which is initiated by business to target consumers is classified as?

   A. business to consumer domain
   B. business to business domain
   C. consumer to business domain
   D. consumer to consumer domain

3. The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

4. The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?

   A. deficient products
   B. pleasing products
   C. salutary products
   D. desirable products

5. Step in the information search in the buying process, the milder search state is classified as_______?

   A. less attention
   B. heightened attention
   C. data attention
   D. research attention

6. The major media channels such as print, display, online and broadcast are classified as?

   A. non-personal communication channels
   B. non-emotional communication channels
   C. personal communication channels
   D. irrational communication channels

7. The kind of strategy which is used by the company to achieve advertising objectives is classified as?

   A. advertising strategy
   B. advertising objective
   C. advertising messages
   D. advertising budget

8. The kind of information consumer obtains from advertising campaigns and sales people is classified as?

   A. personal sources
   B. commercial sources
   C. experiential sources
   D. all of above

9. The kind of information consumer obtains from mass media and internet searches classified as?

   A. personal sources
   B. commercial sources
   C. public sources
   D. all of above

10. In information search, the consumers can obtain information from?

    A. personal sources
    B. commercial sources
    C. experiential sources
    D. all of above