Which approach to audience studies emphasizes the ways in which different audiences use the media to meet their needs ?

Related Mcqs:

1. The media-themes model of media influence claims that_____________?

   A. audiences selectively interpret what they want to hear
   B. content analysis is the best way to identify the themes covered by the media
   C. audiences passively absorb whatever messages they are given
   D. social interaction reinforces the ideas and images that audiences select

2. Noam Chomsky,s work is an example of which theoretical approach to the media ?

   A. functionalism
   B. symbolic interactionism
   C. postmodernism
   D. political economy

3. Which theoretical approach emphasizes racism not as a deviation from the non-racist norm but rather as the everyday normal experience for people of color ?

   A. critical race theory
   B. conflict theories
   C. ethnocentrism
   D. primordialism

4. naire and interview studies are systematic ways of asking s under______________?

   A. Experiment situation
   B. Scientific control
   C. Normal circumstances
   D. None of these

5. Sreberny-Mohammadi (1996) argues that national cultures can resist American cultural domination of the media by_____________?

   A. domesticating its content including more home-produced programmes
   B. controlling the distribution of imported products by banning satellite dishes
   C. creating reverse flows of their own programmes back to imperial societies
   D. all of the above

6. According to Marshall McLuhan which of the following is being created by the electronic media ?

   A. global village
   B. global network
   C. global flows
   D. global cities

7. Which sociological perspective emphasizes that government has a strong interest in encouraging adoption ?

   A. functionalist perspective
   B. conflict perspective
   C. interactionist perspective
   D. labelling theory

8. Which sociological perspective emphasizes that the performance of major social institutions is generally efficient and desirable ?

   A. functionalist perspective
   B. conflict perspective
   C. interactionist perspective
   D. each of the above

9. Which sociological perspective emphasizes that ethnocentrism that ethnocentrism serves to maintain a sense of solidarity by promoting group pride ?

   A. functionalist perspective
   B. conflict perspective
   C. interactionist perspective
   D. dramaturgical perspective

10. The adage that it’s not what you know it,s who you know emphasizes the importance of connections This is most relevant to the concept of____________?

    A. De-differentiation
    B. Network economy
    C. Political corruption
    D. Social capital