A. the affordable method
B. the LIFO method
C. the percentage of sales method
D. the objective and task method
Related Mcqs:
- Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods ?
A. Affordable method
B. Percentage of Sales method
C. Competitive parity method
D. Objective and task method - A _______ is a promotion strategy that calls for using the sales force and trade promotion to move the produce through channels ?
A. push strategy
B. pull strategy
C. blocking strategy
D. integrated strategy - Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result ?
A. Affordable method
B. Percentage of Sales method
C. Competitive parity method
D. Objective and task method - If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure the company would like choose which of the following promotion forms ?
A. Advertising
B. Personal selling
C. Public relations
D. Sales promotion - Estimated income and plane for expenditure is called Budget. What is Budget deficit ?
A. Less Public spending than amount of revenue corporation
B. Balance between public spending and amount of revenue
C. More public spending than amount of revenue
D. None of them - Starting from a balanced budget, for a given tax rate, an increasing in income will cause the government budget to ?
A. move into surplus
B. move into deficit
C. remain unchanged
D. None of the above above - Today advertising captures about ________ percent of total promotion spending?
A. 15
B. 23
C. 29
D. 33 - The type of trade promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer’s agreement to feature the manufacturer’s products is some way is called a(n) ?
A. discount
B. allowance
C. premium
D. rebate - Termed the written statement which expresses the intention of undersigned to enter into a formal agreement ?
A. Letter of intent
B. Letter of Credit
C. Letter of Expression
D. Papers of Landing - Name the organization in which people are associated together for a common purpose under a common name. This organization is recognized and created by law ?
A. Company
B. Corporation
C. Cooperative
D. Limited Company
