When a company reviews sales costs and profit projections for a new product to find out whether these factors satisfy the company’s objectives they are in which of the following new process development stages ?

Related Mcqs:

1. A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?

   A. product development
   B. commercialization
   C. marketing strategy
   D. business analysis

2. R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process ?

   A. Concept development and testing
   B. Marketing strategy
   C. Business analysis
   D. Product development

3. Pricing to cover variable costs and some fixed costs as in the case of some automobile distributorships that sell below total costs is typical of which of the following pricing objectives ?

   A. current profit maximization
   B. product quality leadership
   C. Market share leadership
   D. Survival

4. Hollis Chenery and Alan Strout identity three development stages in which growth proceeds at the highest rate permitted by the most limiting factors These factors are ?

   I- the skill limit
   II- the savings gap
   III- the fiscal gap
   IV- the foreign exchange gap

   A. I and II only
   B. II and IV only
   C. I, II and III only
   D. I, II and IV only

5. Setting call objectives is done during which of the following stages of the selling process?

   A. Prospecting
   B. Preapproach
   C. Approach
   D. Handling objections

6. A firm in perfectly competitive industry is producing 50 units, its profit-maximising quantity. Industry price is £2 and total fixed costs and total variable cost are £25 and £40 respectively. The firm’s economic profit is ?

   A. £35
   B. £15
   C. £30
   D. £60

7. In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?

   A. They did not investigate pricing correctly and priced the product too high
   B. They did not investigate dealer reaction and had inadequate distribution
   C. They defined their marketing research problem too narrowly
   D. They failed to account for the Pepsi Challenge taste test in their marketing efforts

8. An outside professional conducts an examination of company’s accounting records in order to determine whether the company is maintaining records according to the generally accepted accounting principles. What this examination is called ?

   A. Checking
   B. Audit
   C. Stock-taking
   D. Accounting

9. If your company were to make a product such as a suit of clothes and sold that product to a retailer your company would have sold to the __________ merket?

   A. reseller
   B. business
   C. government
   D. service

10. If a government uses barriers to foreign products such as biases against a foreign company’s bids or product standards that go against a foreign company’s product features the government is using ?

    A. Protectionism
    B. exchange controls
    C. exchange facilitators
    D. nontariff trade barriers