A. Optional-product pricing
B. Captive-product pricing
C. By-product pricing
D. Product line pricing
Related Mcqs:
- According to the price/quality strategy matrix when a company overprices its product in relation to its quality it is considered to be using which type of strategy ?
A. Good-value strategy
B. Premium strategy
C. Overcharging strategy
D. Snob strategy - A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?
A. product development
B. commercialization
C. marketing strategy
D. business analysis - Pricing to cover variable costs and some fixed costs as in the case of some automobile distributorships that sell below total costs is typical of which of the following pricing objectives ?
A. current profit maximization
B. product quality leadership
C. Market share leadership
D. Survival - The total number of item that the company carries within its product lines refers to the ________ of the product mix?
A. width
B. depth
C. length
D. consistency - If a government uses barriers to foreign products such as biases against a foreign company’s bids or product standards that go against a foreign company’s product features the government is using ?
A. Protectionism
B. exchange controls
C. exchange facilitators
D. nontariff trade barriers - Suppose the price level falls but suppliers only notice that the price of their particular product has fallen Thinking there has been a fall in the relative price of their product they cut back on production, This is a demonstration of the ?
A. misperceptions theory of the short run aggregate supply curve
B. classical dichotomy theory of the short run aggregate supply curve
C. sticky price theory of the short run aggregate supply curve
D. sticky wage theory of the short run aggregate supply curve - Suppose that ABC publishing sells an economics textbook and accompanying study guide. Raheel is willing to pay Rs75 for the text and Rs15 for the study guide. Mariam is willing to spend Rs60 for the text and Rs25 for the study guide. Suppose both the book and study guide have a zero-marginal cost of study production. If ABC publishing charges separate price for both products its best strategy is to charge price that when combined, total ?
A. Rs 85
B. Rs 75
C. Rs 80
D. Rs 60 - ________ is setting the price steps between various products in a product the based on cost difference between the products, customer evaluations of different features, and competitors prices ?
A. Optional-product pricing
B. Captive-product pricing
C. Product line pricing
D. By-product pricing - If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?
A. market penetrations
B. market development
C. product development
D. diversification - A company’s compensation plan should reflect its overall marketing strategy For example if the overall strategy is to grow rapidly and gain market share the compensation plan should reward ?
A. loyalty and perseverance
B. spot selling and old product rejuvenation
C. high sales performance and encourage capturing new accounts
D. high pressure situations and competitive reaction
